The Douglas and Judith Krupp Library

You have made it through the semester, so we reward with pictures of Tupper in a bow tie.

Bill Doughty — Tue, 15 May 2012 20:02:28 +0000

Just like Doctor Who, Tupper realizes that bow ties are cool.

Congratulations on making it through to the end, especially those of you who are graduating! Best of luck to you all.

And if you’re just here to see pictures of Tupper – and, honestly, who can blame you, just look at that face! – remember that you can follow him on Twitter (@BryantTuppy) and on Facebook.

Library Schedule May 16th to May 28th

Bill Doughty — Mon, 14 May 2012 17:41:11 +0000

Hard to believe the school year’s almost done, but here we are. And here is the library’s schedule up through Memorial Day weekend, the blogger said by way of clever segue:

Wednesday, May 16th – Friday, May 18th: 8:30 am – 4:30 pm

Saturday, May 19th: Noon – 3 pm

Sunday, May 20th: CLOSED

Monday, May 21st – Thursday, May 24th: 7:30 am – 10 pm

Friday, May 25th: 7:30 am – 4:30 pm

Saturday, May 26th: 9 am – 4:30 pm

Sunday, May 27th & Monday, May 28th: CLOSED

Library Schedule Final Exam Period

Bill Doughty — Fri, 04 May 2012 02:24:26 +0000

Hard to believe the semester is almost at an end. Here’s when we’ll be open during the Final Exam period:

Friday, May 4th: 7 am to 11 pm

Saturday, May 5th: 10 am to 11 pm

Sunday, May 6th: 10 am to 2 am

Monday, May 7th to Thursday, May 10th: 7 am to 2 am

Friday, May 11th: 7 am to 11 pm

Saturday, May 12th: 10 am to 10 pm

Sunday, May 13th: 10 am to 2 am

Monday, May 14th: 7 am to 2 am

Tuesday, May 15th: 7 am to 4;30 pm

Good luck with your exams!

Why Use Morningstar Investment Research Center?

Colleen Anderson — Thu, 03 May 2012 21:01:48 +0000

Morningstar is synonymous with mutual fund research for many students; however, there is much more that mutual fund data available in the Morningstar Investment Research Center. Here is some content you might have overlooked:

Great Financial Educational Material
Whether you prefer to learn by reading or by watching and listening to videos, Morningstar will provide you with an education on how to get the maximum use out of the database’s content while also explaining the basics of stocks, options, ETFs, closed-end funds and portfolio management. Clear explanations of these various financial instruments are provided, along with a discussion of the advantages and disadvantages of using each instrument in your investment portfolio. Much of the learning content is found under the Help & Education tab, but also take a look at the Articles & Videos tab for information on specific topics of interest (example: a video on Where to Invest Your Tax Refund Check or a special report on Morningstar.com’s Tax Wise Investing Week), and the Portfolio tab to learn the basics about asset allocation and how to develop your investment goals.

Company Financial Data & Analyst Reports
Morningstar is useful for classes ranging from basic accounting to portfolio management, since it provides comprehensive data and analysis on individual companies as well as mutual funds. The Company tab provides 10 year of ratios and financial data (income statement, balance sheet, and cash flow statement) that can be downloaded into Excel. Users can also access the Morningstar analyst report on the stock, the current price and performance, transcripts of comment on quarterly earnings, institutional and insider holdings and bond and option reports. Look under the quote subtab to find a stock’s comparison to its industry peers.

Market Returns Tracking
Morningstar makes it easy to track and compare returns on indexes, sectors, industries, and fund categories. 1 and 3 month, YTD, and 1, 3, and 5 year returns are given. Select your investment category under the Markets tab to get desired returns.

The Portfolio X-Ray Feature
With this neat feature listed under the Portfolio tab users can uncover their portfolio risk and discover how their securities are working together. Put in the dollar or percent breakdown of holdings in a portfolio, and select the Equal Allocation tab to equally weight the portfolio holdings.

The User’s Guide elaborates on these and other features of the database. Morningstar also hosts monthly database training sessions users can take advantage of to learn more. For more questions about the database and its content, Ask a Reference Librarian!

Ad Age Datacenter for Advertising Spending Data

Colleen Anderson — Thu, 26 Apr 2012 18:44:06 +0000

Working on an advertising/marketing paper and need to find what a particular company spent on advertising using different forms of media? The Ad Age DataCenter is the sourse you need to use. This unique database of advertising data is a subscription section of the broader Advertising Age magazine website. A reference librarian will need to password you in to this source, so ask a librarian at the reference desk to get you started.

Data on Advertisers
The 100 Leading National Advertisers: 2011 is an Ad Age annual ranking of the 100 largest U.S. advertising spenders. Marketer Family Trees 2011 link contains more data on these individual companies. Select to expand the information on your company of interest to view the company’s U.S. ad spending for 2010 and 2009 and the percentage increase or decrease of spending. Spending will be broken down to show dollars spent on different media, including magazines, newspaper, network T.V., cable T.V., local radio, network radio, internet, etc. The company’s worldwide sales revenue and geographic and division sales are also available to view. The U.S. Market Leaders link displays leading U.S. advertising spenders by market group (auto, retail, personal care, and household-product) and each company’s measured media dollars of spending (in mil), its market share, and the percentage increase or decrease in spending from 2009 to 2010. Many other rankings are shown, including the Top 10 Advertisers in Eight Media, the Media Spending of the 200 Largest Megabrands, and more. The Global Marketers 2011 link contains a ranking of the 100 largest global marketers by measured media spending. Users can also view the total amount a company spent on advertising in various regions of the world.

Data on Agencies
Investigate this section of the site if you are looking for a job in advertising. The agency rankings include links to the World’s Largest Agency Companies, the Largest U.S. Agencies from All Disciplines (900 plus agencies), and Agencies by Specialty and Multicultural Agencies. Each entry includes fast facts, information on the agencies services, the name of the CEO, and contact information, including the website.

For more on how to access of use this rich source of advertising data and information, ask a reference librarian!