Social Media and Strategic Advantage

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Some of the information in this post may be out of date. Please speak to a librarian for more up to date information. 

Social media sites have become a major pipeline for communicating with family, friends, and co-workers.  Businesses are attempting to figure out how to use sites such as Facebook and Twitter to their strategic advantage to recruit employees, develop customer relationships, and market products.  The following new Krupp library books can  help explain how to use social networking tools to accomplish business goals:

Scott Monty, Head of Social Media at Ford Motor Company and owner of the Social Marketing Blog (http://www.scottmonty.com), in a recent Wall Street Journal article, recommends the following blogs to track social media trends and to learn how to use social networking tools for business strategic advantage:

Social media sites provide small businesses owners with an inexpensive avenue for getting their brand exposed to an endless number of potential customers.  Used wisely, these sites offer great strategic advantage to companies; used unwisely, they can waste time that might be used more productively elsewhere.

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