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Social media sites have become a major pipeline for communicating with family, friends, and co-workers. Businesses are attempting to figure out how to use sites such as Facebook and Twitter to their strategic advantage to recruit employees, develop customer relationships, and market products. The following new Krupp library books can help explain how to use social networking tools to accomplish business goals:
- The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
- Marketing to the Social Web: How Digital Customer Communities Build Your Business
- New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasts, Viral Marketing, and Online Media to Reach Your Buyers Directly
- Twitter Power: How to Dominate Your Market One Tweet at a Time
Scott Monty, Head of Social Media at Ford Motor Company and owner of the Social Marketing Blog (http://www.scottmonty.com), in a recent Wall Street Journal article, recommends the following blogs to track social media trends and to learn how to use social networking tools for business strategic advantage:
- MarketingProfs Daily Fix
- PR-Squared by Todd Defren
- Web Strategy by Jeremiah Owyang
- What’s Next by B.L. Ochman
Social media sites provide small businesses owners with an inexpensive avenue for getting their brand exposed to an endless number of potential customers. Used wisely, these sites offer great strategic advantage to companies; used unwisely, they can waste time that might be used more productively elsewhere.