Each year libraries in the HELIN Consortium trial databases requested by librarians within the member libraries. This year there are several very valuable business databases available for student and faculty use through the trial period (ending at the end of February). To view the databases, go to the library website and click on the HELIN TRIAL DATABASES link. The following databases might provide critical data and/or information for finishing a paper or project this semester:
- Euromonitor Global Market Information (GMID)
Euromonitor is a leading supplier of global consumer and service market data and reports. Select a consumer market (e.g., appliances) and a country (e.g., France), and run your search to find data (e.g., consumption, market growth or decline) and research reports (e.g., dishwashers in the Czech Republic). Research reports contain headlines, trends, competitive landscape, prospects, and sector data for the selected country. Users can also select a particular country and locate data such as disposable income, savings, and gross income. Data is displayed over a span of 5 years with a percentage growth or decline. The GMID is a “must see” for any student working on an international marketing project.
Web-based market intelligence with detailed market research reports of products within specific industries. These reports include industry interviews, competitive analysis, market trends, buyer behavior, and more. Users can select current and historical reports by topic, category, keyword, and/or date.
- Plunkett Research Online
A combination of industry research center and career source, Plunkett Research provides in-depth industry reports and informative company profiles. Browse or search 31 industries to view industry reports containing market research and trends, statistics, competitors, and trade association contacts. Job seekers can target companies within an industry by building a prospect list and exporting relevant information into Excel. To select a company universe, searchers can limit to a specific sales amount, employee count, or business activity.
- Proquest Dow Jones Factiva
Factiva provides premium business news from more than 25,000 sources covering content from 159 countries in 22 languages. Users can build searches using the simple search, the search builder or the search builder form. News sources include newswires, trade journals, websites, blogs, and multimedia. The database also provides tracking of global market activity and stock quotes.
Contact a reference librarian to receive instruction on a database or to resolve and problems linking into database content.