Need to market a product to a foreign country and don’t know where to start? Try some of the following excellent government sites, reference books or library subscription databases to get started on your country research, from selecting the best market for your product to understanding important aspects of the country you have selected.
Best markets: try the Export.gov Trade Leads , Market Research Library , or the Export Information by Industry These are all useful sites for locating foreign markets for a particular product. For estimates of market size, see the books International Marketing Data & Statistics and European Marketing Data & Statistics .
Currency rates and conversion: the library database International Trade Data Network (ITDN), under its Exchange Rates link, provides access to foreign exchange prices in U.S. dollars, currency conversion and customs rates.
Culture: try the Library of Congress Country Studies or GlobalEDGE Country Insights . The reference book Worldmark Encyclopedia of Cultures and Daily Life also provides a comprehensive overview of each country’s culture.
Etiquette: try the reference books Kiss, Bow or Shake Hands: Europe or Kiss, Bow or Shake Hands: Asia For free sites, try the Executive Planet’s Guidelines for Business Etiquette or Dr. Geert Hofstede’s International Business Etiquette and Manners
Marketing Data & Transportation Logistics: try the reference publication The Exporter’s Encyclopedia at or the Country Commercial Guides from the U.S. State Department found at the Commerce Department’s Market Research Library .
Trade Stats: Try the TradeStats Express for comprehensive trade statistics by geographic region or country, specifically the site’s Product Profiles of U.S. Merchandise Trade with a Selected Market to locate data on the level of trade on a product between the United States and a selected country.
This is just a sampling of the many resources available through U.S. government sites, reference books or library subscription databases containing information useful for international marketing research. To learn more about the library’s international marketing resources, Ask a Reference Librarian!