The automotive industry is closely watched and researched because changes in its performance can have a profound impact on other related industries. Declining auto production and sales negatively affect GDP, employment and other measures of the U.S. economy. Locating auto industry data is easy using two well-known trade sources the library subscribes to—the Automotive News Data Center and Ward’s Automotive Yearbook.
Go to http://www.autonews.com/section/datacenter to access the Automotive News Data Center. The library subscribes to the Data Center on the Automotive News site, so the first step in accessing the site’s available data is to log in with a user name and password available from the reference librarians. The log in link is located in the upper left corner of the page. Once logged in, select the Data tab to view the wealth of available data. A drop down box at the top of the page allows you to select the data from a listing of organized topics (e.g., Dealer data, Production, Prices, etc.). The Market Data: North American Production and Market Data: North American Sales publications contain a wealth of data reported by state, assembly plant, make, model, and dealer. Global data is also available, with data from China, Japan and Europe. Take a look at this short video to view the wealth of available data http://screencast.com/t/YMF6KKXoEHqj
Ward’s Automotive Yearbook, a reference book located on the first level of the library in the reference collection, contains profiles of major global auto companies, including a listing of leading executives and a discussion of major events from the past year. Data available in the yearbook includes vehicle production and sales by country; U.S. car production by state; and car, light vehicle, and truck sales by make and market share. This book also contains pictures, profiles and prices of new model cars.
For help locating more information and data on the auto industry, ask a reference librarian!