Mintel Oxygen Academic for International Marketing Research

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Are you doing research for an international marketing project and getting stuck finding information on marketing a product in a selected foreign country?  Or maybe you’re promoting a new business product here in the United States and you need to know the best customers for the product?  Or are you researching consumer groups and trying to find out more about that massive group of potential customers known as “baby boomers”…what they think, how much money they have, and how they intend on spending it??  Look no further than Mintel Oxygen Academic, a new library database that puts product, country, and demographic information at your fingertips.

Mintel, the company that created Oxygen Academic, describes themselves as a provider of “market and consumer intelligence”.  Indeed, you can use this great new database to:

  • research market sizes, market forecasts, brand profiles, and product innovation.
  • understand consumer trends
  • cite market data in research papers in business plans
  • monitor international developments

As a first time user you must agree to terms of use and then create a user profile using your Bryant email and a selected password.  Once your user profile is established, you’re “good to go” with searching for a report.  Reports in Mintel Oxygen Academic are displayed with the U.S. reports on one side and the International reports on another.  Users can either browse reports or use the search box at the top of the landing page to run a keyword search for a report.
Take a look at this very short video to see how to search for the market for cleaning products in Ireland.
http://screencast.com/t/sbiCkkIz9CY

If you need help with finding or searching Mintel Oxygen, ask a reference librarian for assistance.  Librarians have answers and can save you time!

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