Some of the information in this post may be out of date. Please speak to a librarian for more up to date information.
Are you doing research for an international marketing project and getting stuck finding information on marketing a product in a selected foreign country? Or maybe you’re promoting a new business product here in the United States and you need to know the best customers for the product? Or are you researching consumer groups and trying to find out more about that massive group of potential customers known as “baby boomers”…what they think, how much money they have, and how they intend on spending it?? Look no further than Mintel Oxygen, a new library database that puts product, country, and demographic information at your fingertips.
- research market sizes, market forecasts, brand profiles, and product innovation.
- understand consumer trends
- cite market data in research papers in business plans
- monitor international developments