Sources for Competitive Data

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If you’re doing a paper requiring a competitive analysis and you need to find data on leading competitors operating in the same industry, 2 databases–Mergent Horizon and Mergent Online –provide quick and easy ways to locate the data you need.  Mergent Horizon provides comprehensive coverage for over 6,200 companies traded on the NYSE, NASDAQ and AMEX and has the ability to display the relationships between a company’s major customers, suppliers and partners; analyze data for sector aggregates as well as individual companies; and screen companies with hundreds of quantitative and qualitative fields.  The Mergent Horizon Quick User Guide  explains how to run specific searches in the database.  Mergent Online provides a searchable database of 15,000 U.S. public companies (active and inactive) and 20,000 non-U.S. companies (active and inactive).   View the following short videos to see how to use these 2 databases to locate competitive data:

Finding competitive data using Mergent Horizon video
Finding competitive data using Mergent Online video

If you have selected specific companies to compare, and you need standardized data comparisons, try LexisNexis Academic database.  Select the Companies tab and the Dossier Compare Companies link.  Type in up to 5 competing companies at the landing page search box, and then select the red Compare button to display a comparison of balance sheet, income statement, and ratio data.  To view data comparisons on a list of companies operating within the same industry, select the grey Industry tab and type in an industry keyword or SIC code identifier.  Next, select the red Find button.  The landing page will display an industry overview and data comparisons of net sales, total assets, liabilities, cost of goods sold, and leading ratios.  View the following short video to view how to find competitive data on companies within the toy industry:

Finding competitive data using LexisNexis Academic

For help locating more sources of competitive data or to learn more about the features of these databases, ask a reference librarian!

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