Obtaining Consumer Information from Krupp Library

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We’re finding that students have been looking for consumer information to help them with projects. Luckily, you can find these resources using the library’s databases at Bryant. Let’s look at some databases!

Mintel gives you analytical information and consumer reports created by professional analysts to give you an understanding of consumers and markets.

Mediamark is an even clearer tool that allows you to look at consumers and categorize them by age, race, and income, and the magazines, television and websites that they will consume.

Another great resource that the library offers is Statista. This data aggregator is a great tool that can help you find statistics by subject dossier or by surveys that give you people’s opinions.

We also have some books and eBooks that are useful as well. Click on the book cover to read the eBook!

Quesenberry_SocialMediaStrategy                    Consumer behavior 2015-2016_ RK_Miller             Cross_Packaged pleasures : how technology & marketing revolutionized desire

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