Mintel Oxygen: Marketing Analysis for every occasion

Standard

Hi Bryant Community! Are you working on an Industry Report, Marketing Report or looking for some opportunities in a growing market? The library subscribes to Mintel Oxygen, a marketing intelligence agency that’s a great resource for you.

Mintel is a large database that’s purchased and used in the professional workplace. Here at Bryant, we use it in an educational setting. You can start to master this product now and also impress your professors in final reports.

Mintel1

Who knew dental and oral care markets could have such exciting graphics?

As long as you have a Bryant username and password you can use it away from campus too! This database shows you executive summaries, analyst reports, infographics, predicted market growth, consumer behavior data, upcoming trends and industry & product overviews! (Can you tell how excited we are about this database?)

Mintel2

Yes! Even our food purchases at theme parks are carefully researched.

On Display: LCS 220 Mail Art

Standard

Professor Martha Kuhlman’s LSC 220 class uses a creative approach to answer the question, “What kind of art inspires you?” For one recent assignment, students produced collaborative Mail Art.

“This project really combines the three skills that the students learn in this class,” said Professor Kuhlman. “This class teaches them to create, collaborate and explore.”

The project involved two sections of the LCS 220 class. One section started the assignment, creating letters showing the types of visual art that inspired them. These letters were “mailed” to the other LCS section, which responded creatively by adding to the original letters or composing written responses.

“We don’t get personal mail anymore,” said Kuhlman. “In class, we talked about the different ways that we communicate now, by texting or using social media. This discussion and project allowed (the students) to think about how we communicate and challenged them to use a medium that was different than what they use daily.”

You can see the students’ Mail Art on display in the cases by the Library entrance. Come take a look today!

 

On Display at the Library: Altered Books

Standard

Professor Joan Zaretti’s “Creativity and the Arts” class has had a busy semester as they’ve been learning how one can explore creativity as a general process of engagement. One of their projects, “Altered Books,” is currently on display in Krupp Library.

This project showcased the students creative reactions to the cover or contents of a book. “They used the text as an inspiration and responded, showing what it brought to mind,” said Professor Zaretti. “This allows them to see how even words on a page are part of a visual and creative response.”

Students chose a book and had the freedom to alter it visually, or even physically alter the book itself.  The display highlights the many different interpretations that students had and shows how they transformed the existing piece into something new.

While students had little or no background in visual arts, their response in this project shows a strong display of creative talents that included drawings, mixed media and sculpture.

“This class shows students how artistic communities can find inspiration among each other,” said Professor Zaretti. “The students now see how communities use each other as inspiration. This is a skill that they can translate to other aspects of their lives.”

Come and check out the display!

This slideshow requires JavaScript.

Obtaining Consumer Information from Krupp Library

Standard

We’re finding that students have been looking for consumer information to help them with projects. Luckily, you can find these resources using the library’s databases at Bryant. Let’s look at some databases!

Mintel gives you analytical information and consumer reports created by professional analysts to give you an understanding of consumers and markets.

Mediamark is an even clearer tool that allows you to look at consumers and categorize them by age, race, and income, and the magazines, television and websites that they will consume.

Another great resource that the library offers is Statista. This data aggregator is a great tool that can help you find statistics by subject dossier or by surveys that give you people’s opinions.

We also have some books and eBooks that are useful as well. Click on the book cover to read the eBook!

Quesenberry_SocialMediaStrategy                    Consumer behavior 2015-2016_ RK_Miller             Cross_Packaged pleasures : how technology & marketing revolutionized desire

Kanopy and Chill: Streaming using the Library

Standard

Hey there! It’s your friendly Bryant librarian, updating the blog on winter break. How’s it going? If the break is getting a little long we can help! We have some great library resources that can enlighten and entertain you, even away from campus. Did you know that the library has a whole database that encompasses “A collection of thousands of streaming documentaries, indie films and more?” We do! It’s called Kanopy.

According to their website, Kanopy streams more than 26,000 films to over 3,000 higher education campuses worldwide, reaching millions of students around the globe. With over 75 subjects, Kanopy partners with the Great Courses, Criterion Collection, PBS and more, to collect hard-to find films that cover a multitude of educational subjects.

Where else can you stream movies that teach and show you interesting subjects? You can see the Criterion Collection and Documentaries all in the same space. How else can you find great documentaries on Doing Business in Singapore and then Madame Tutli Putli?

This is a great resource for professors to try out at Bryant too. Thousands of video examples are here at your fingertips. You can watch a whole film or create an account and clip scenes from different films to create an informational playlist. Use them in the classroom to explain a topic, inform students or just to enjoy!

kanopy_1

You’re getting your mind ready for classes again, while relaxing. Best of both worlds.

Magazines and more!

Standard

Did you know? You can now check out Magazines and Journals at the library.

Along with reading them in the comfy library chairs, you can take some back issues of Psychology Today or check out the latest AdWeek and enjoy them outside of the library. The Douglas and Judith Krupp library holds the most recent issues of international, national and local newspapers as well. These physical periodicals, magazines and journals are located across from the leisure reading section and to your right as you enter the library.

Are you off campus and away from Bryant? You can also access free digital magazines as well through Flipster. You can view the magazines on your computers, tablet or phone. Currently, the library subscribes to Time, Sports Illustrated and Travel & Leisure on Flipster. If you’re at Bryant and would like to peruse the magazines, come and use the iPad that’s set up by the Borrower Services Desk.  You can take a look at the magazines on the tablet stand. Come by to browse and check some out today.

library_stand

Take a look and see how you can access our digital magazines!

There’s a new way to book study room space at the library

Standard

Our library booking system has upgraded and there is a new way to book for your group project space. This entire system is an online booking system and it also is the same system that you can use to book spaces at the Academic Innovation Center.

The Krupp library has 12 individual study rooms that are connected to an AirMedia station (think big computer screen) that are great spaces for group work! Bryant students (non-Bryant students will not be processed) can book these rooms for group work or study work anytime the library is open.

Think about these guidelines before you begin:

  • Library study rooms can only be booked for groups of three or more people and for three hours or less. You can book up to six hours per week.
  • Remember to book well in advance: these rooms are popular and you will lose out if you are booking the rooms on the day of or the night before

Access the study room reservation page by going to the library’s webpage (library.bryant.edu). Click on the link titled “Study Room Reservations” under library spaces.  This link will take you to our study room calendar.studyroomreservation

You can select the dates and times that you would like to book the space and then click “Submit Time Spots” to enter the names of your group members. You should receive an email with the confirmation of the booking. Your study group has now reserved a room!

LibCal1.jpg

But what if you just need a quiet room that isn’t your dorm room? Do you and a study partner want to use a room and can’t find a third person? Don’t worry! Even though you can’t book the room in advance, you can access the online booking system to look at the study room reservations and pop in when the room isn’t booked. Just remember that you need to graciously leave before the next booked group arrives.

Our library loves to find more ways to help our students succeed. If you are full of pep and energy on a Saturday or Sunday morning, the library study rooms open at 8:00am on the weekends during the semester. Your group of three or more can book a room for a morning study session.

If you have any questions or are confused about the process, the librarians would love to help you! Stop by the library, IM, text or call us!